Modern Banking 2nd Edition PDF Download Ebook. Shelagh Heffernan focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specializing in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book.
Over the last decade many aspects of banking have changed considerably, though the key features that distinguish banks from other financial institutions remain. Some might question the need for a book on banking rather than one on financial institutions - while banks remain special and unique to the financial sector, books need to be devoted to them.
While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. There are fundamental questions: What is unique about a bank and what differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt - or fail.
If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth. It concludes with a set of case studies that give practical insight into the key issues covered in the book. Containing up-to-date case studies, this book is concerned with the theory and practice of banking now and the prospects for the future.
Unlike many other books in this area, this text is devoted to micro issues of banking, including competition, structure, performance, risk, and regulation.
More details about this book...
or
Download Modern Banking PDF Ebook :
No comments:
Post a Comment