Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers PDF Download Ebook. Karen Berman, Joe Knight and John Case present the essentials of finance specifically for entrepreneurial managers.
Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading.
You'll discover why the assumptions behind financial data matter, what income statements, balance sheets, and cash flow statements really reveal to use ratios to assess your venture's financial health. This text shows how to calculate return on your investments in your enterprise, ways to use financial information to do your own job better and how to instill financial intelligence throughout your team.
Authoritative and accessible, this book empowers you to "talk numbers" confidently with colleagues, partners, and employees-- and fully understand how to use financial data to make better decisions for your business.
Authors have always tried to present financial material so that people who aren’t familiar with the jargon can understand it, and we hope we have accomplished that goal in this book as well. But we didn’t simplify or remove any of the concepts. This is the real stuff. When you have finished this book, you will know what your own company’s income statement is telling you—and you will be able to read IBM’s income statement, too.
You will be able to talk numbers with bankers, prospective investors, and potential partners. You will be able to understand the financials of a company you may want to acquire, or one that may want to acquire yours. You will have the financial intelligence you need to manage your business as it grows.
Second, this book is for all entrepreneurs and company owners who want to build their business. If you’re a financial novice, you won’t find anything in here that is over your head. If you already know the basics of finance, you can use the book to review and refresh your understanding. Perhaps you are a so-called corporate entrepreneur, a manager who suddenly finds himself or herself heading a spin-off venture or a partnership with the parent corporation.
If so, you will need to know the language of numbers not only to manage the business but also to communicate with the folks back at headquarters. Or maybe you operate a franchise business. This book will help you analyze your own franchise’s financial performance compared to the performance of others and compared to the parent company's expectations.
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